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NY Islanders Promo PowerPlay Client: NY Islanders Hockey Team
Project: Email campaigns for home and away games. Objective: Work directly with the NHL to segment their league-wide email lists into distinct groups of fans and then email those fan groups. Email fans of the NY Islanders who live in areas outside of the NY area to let them know when their favorite team is in town and how to buy tickets.  Client: Suki Pure
Project: Sukipure.com store and blog build and design. Objective: Design and code an ecommerce site that reflects their recent packaging redirection. As well as developing a blog to give them the ability to share their expertise and knowledge with their users and in turn become the online “expert” in natural cosmetics online. VISIT SukiPure.com  Client: Kneipp US
Project: Kneippus.com store build and design. Objective: Design a clean and clear site that will enhance the packaging and simplify the ordering process. As time goes on we will also be working on Kneipp’s email marketing, display advertising, SEM and social outreach. VISIT Kneippus.com  Client: PupStyle.com
Project: PupStyle.com redesign, coding and development Objective:Design and develop a new and refreshed interface for PupStyle.com. Also conceive and execute a new initiative offering a LookBook for the 2007 New York Pet Fashion Week. Working on our in-house “snobby dog blog” we decided to launch a redesign and relaunch in concert with the 2007 NY Pet Fashion Week. Also we added a new offering for luxury dog brands - the LookBook. This gives brands a platform to announce their latest and greatest designs in front of the luxury pet industry. Clear Water Ranch property sales site Client: Clear Water Ranch/ ThinkTank3
Project: Clear Water Ranch site coding and development Objective: Work with the design team at ThinkTank3 on the coding and development of the ClearWaterRanch site. The superstars at ThinkTank3 have a knack for clean and clear site design and combined with Kickstand’s coding, CSS and development abilities - we were able to build this site and get client approval on the first round of development. LG for MUSIC.COM Video Microsite Client: LG & VH1 Save the Music / Young & Rubicam
Project: LGforMusic.com co-branded support site Objective: Design, build, host and deploy a microsite on a very tight schedule in order to be in concert with a National Television campaign. Along with the Y&R account team we were able to design this site and get client approval in 1 round. Then we worked with the video producers converting the video files, editing them for online display and developing a custom video player in Flash. We also registered the domain and set up the hosting for this campaign. The entire project took 4 days from start to launch. Stirred up Marketers Client: Get STIRRED Up!
Project: Get Stirred Up animation and holding page Objective: Design an introduction animation and intro site. Working with longtime clients Rick & David on their latest marketing venture we were tasked with coming up with a quick website and branding animation. These two know their experience marketing (their past successes are cited in multiple Entrepeneurial and Marketing Expert publications) Retail Media Link - connecting a new industry Client: Retail Media Link
Project: RetailMedialink.com Objective: Working with the RML founder David Sommer, we served as the CTO for the entire lifecycle of RML. We starting working the project at the “notes on a napkin” phase concepting the business plan, prototyping the proof of concept site, designing the company identity and site User Interface, contracting and managing an outsourced software developer in India. And finally delivering a fully functioning application that was sold to MediaEdge:CIA. VISIT RetailMediaLink.com CLICK THUMBNAILS TO VIEW RML FUNCTIONALITY
LG Chocolate Phone Microsite Client: LG / Young & Rubicam
Project: LG Chocolate Phone promotion site Objective: Design an introduction to the LG Chocolate Phone. Along with the Y&R account team we were able to design this site and get client approval in 1 round. Then the designs were passed along to various media properties that would be integrating this into flash microsites. CLICK THUMBNAILS TO VIEW
Windows LIVE Mimic Microsite Client: Microsoft / Young & Rubicam
Project: Flash Microsite for Windows Live MIMIC Objective: Develop a compelling environment to explain the newest addition to the Windows LIVE instant messenger, MIMIC. Working with an artist on the Microsoft team at VML who created the MIMIC characters we developed this microsite to go through the various characters and voice styles available in Mimic. Cook’s Illustrated Client: America’s Test Kitchen (Cook’s Illustrated)
Project: Cooksillustrated.com Website Redesign Objective: Design a content reorganization for Cook’s Illustrated We worked directly with the entire Cook’s staff in reorganizing the layout and presentation of the recipe and review content. One challenge we had to overcome was the legacy backend system. CLICK THUMBNAILS TO VIEW
Chago Akii-bua + Brian Jones Client: Chago Akii-bua + Brian Jones
Project: Chagoandbrian.com Website Objective: Design, develop, deploy a website portfolio for Chago + Brian. We have worked with our friends Chago + Brian for over 5 years in bringing their photographic work to the web. Simplicity is the guiding force for this site development, counter to so many Flash based photo portfolios online. This site’s visual simplicity allows the photographs to take center stage. Also the site was built with ease of updating in mind, so the photographers can upload virtually immediately after a shoot is completed. SHARPS Barber & Shop Client: SHARPS
Project: Sharpsusa.com Website & Store Objective: Design, develop, deploy a website and store for sharpsusa.com. Manage all online and digital strategies for SHARPS. We have worked with the team at SHARPS for over 4 years, from the birth of the brand to current day. Over the years we have contributed design, development, marketing, advertising, copywriting and even voice-overs. The SHARPS web presence has been cited as an example of the combination of excellent design, implementation, online strategy and ecommerce. Where it’s Always Saturday morning™ Client: Cereality
Project: Cereality.com Website Objective: Design, develop, deploy a website for cereality.com. And manage all online and digital strategies for Cereality. Initially we worked with the founders of Cereality in bringing the website design in line with their branding and image. Then upon launch we helped Cereality expand their site to include additional sections and an ecommerce platform. Over the past 3 years we have worked closely with the folks at Cereality in planning and developing their digital strategy as they grew from a clever idea into one of the hottest Entrepeneurial ideas in the Food Industry. In managing Cereality online we have designed, developed and deployed newsletter emails as well as a franchisee application management system. Samsung Wireless VIP Lounge Client: Samsung
Project: Scenes From the Underground Objective: Produce 6 months of content for the Samsung - Scenes From the Underground electronic music lifestyle portal. Content includes audio interviews with Artists, 60 minute DJ mixes, NightClub profiles text and photos, Nightlife profiles (bouncers, bartenders, doormen, promoters, etc.), a weekly worldwide event calendar. Working directly with Samsung’s North American agency we produced and managed the deployment of audio, visual and text content for the site. The work we did with audio/video production was recognized and was a Finalist in the Audio/Video category at the Webby Awards in 2005. Pupstyle.tv Client: Pupstyle (Internal)
Project: Pupstyle.tv Videocast Objective: Produce a series of Videocast episodes to be featured on Pupstyle.com. We filmed on location for a day at New York Pet Fashion Week. Then we edited down the footage into 4 “web attention-span” friendly episodes. The videos feature the runway show at Pet Fashion Week as well as profiles of 3 Pet Fashion designers. The videos were featured on Current.tv and have been well received on Youtube 50000+ listeners tune into the Blentcast Client: Blentwell (Internal)
Project: Podcast Audio Production Objective: Compile and produce audio for a periodic podcast show “The Blentcast”. The “Blentcast” show has been featured by numerous music blogs. Additionally the Blentcast was included in Apple’s iTunes Podcast Directory (link direct to iTunes). Listen to one of the recent Blentcast shows from Berlin’s Sick Girls (will launch an MP3 file) Dog Blogs know when they look good! Client: Pupstyle (Internal)
Project: Blog development Objective: Establish an online brand of Pupstyle as the authority on Design and Fashion for Dogs. This is an in-house venture between Jon Spooner and Dara Foster which was started back in 2003 and continues to grow in popularity. The Beauty of Blogging Client: Purpose-Built NYC
Project: Blog development & Publishing Objective: Increase exposure of Purpose-Built to the Beauty Business community and showcase Purpose-Built as experts in the Beauty Business. We worked with the team at PURPOSE-BUILTNYC.com for an effective way to establish their presence in the Beauty Industry. We developed, and deployed HighFatContent (with design help from the Dirty Bandits). A BLOG THAT SPEAKS TO BARBERS Client: SHARPS
Project: Blog development & Publishing Objective: Increase site traffic, improve Search Engine visibilty, give a voice to the concept of “New School Barbering” Working with long time client SHARPSUSA.com we needed to come up with a way to communicate the idea of “New School Barbering” to young men online. The solution that we implemented included setting up a Blog that talks about Barbers, Music and Grooming Culture. Using humor and oddball stories as the content basis the results were staggering! Traffic to SHARPSUSA.com tripled within the span of 3 months. |